AI Store Setup
Learn how Roasty, our AI assistant, helps you set up your store through natural conversation
Meet Roasty, your AI store setup assistant! During the store creation process, Roasty has a conversation with you to understand your brand and automatically configures your store's appearance and settings.
What is Roasty?
Roasty is an AI-powered assistant built specifically for coffee businesses. Instead of manually filling out forms and choosing settings, you have a natural conversation about your brand, and Roasty handles the configuration automatically.
Roasty uses advanced AI to understand your brand personality and translate your vision into store settings. Think of it as having a design consultant built right into the setup process.
Why Use AI Onboarding?
Faster Setup
Have a conversation instead of filling out multiple forms. Setup is more natural and intuitive.
Better Results
Roasty helps you think through your brand while configuring optimal settings based on best practices.
No Design Skills Needed
Don't know which colors work together? Roasty suggests palettes that match your brand personality.
Personalized Experience
Every store is unique because Roasty tailors settings to your specific business and style.
How the Conversation Works
What Roasty Asks About
During the conversation, Roasty will learn about:
Your Brand Personality
- Who are your target customers?
- What makes your coffee special?
- What's your brand's tone? (Professional, casual, artisanal, modern, etc.)
Visual Identity
- What colors represent your brand?
- Do you prefer a light or dark theme?
- What feeling should your store evoke?
Your Story
- Why did you start roasting coffee?
- What's your origin story?
- What values are important to you?
Contact & Social
- How can customers reach you?
- What social media platforms do you use?
- Phone number for customer inquiries?
What Roasty Configures
Based on your answers, Roasty automatically sets:
| Setting | What It Does |
|---|---|
| Tagline | Short description shown in your store header |
| Accent Color | Primary brand color for buttons and accents |
| Theme Mode | Light or dark theme based on your preference |
| Hero Headline | Main headline on your homepage |
| Hero Badge | Small badge text above the headline |
| About Text | Your brand story for the About section |
| Contact Email | Customer support email address |
| Contact Phone | Optional phone number for inquiries |
| Social Links | Instagram, Facebook, Twitter, TikTok, etc. |
All these settings are applied automatically to your store config. You don't have to manually enter them!
The Conversation Experience
Roasty Greets You
When you reach Step 2 of store creation, Roasty introduces itself with a friendly welcome message.
"Welcome! I'm Roasty, your store setup assistant. Ready to get started?"
You Respond Naturally
Type your responses in the chat input just like texting a friend. There's no rigid format—just answer naturally.
Examples:
- "Yes, let's do this!"
- "Sure, what do you need to know?"
- "I'm ready!"
Roasty Asks Questions
Roasty will guide you through a series of questions about your business. The conversation flows naturally based on your answers.
AI Processes Your Answers
As you chat, Roasty is analyzing your responses to understand:
- Brand personality and values
- Visual preferences
- Target audience
- Business goals
Settings Are Generated
Once Roasty has enough information, it automatically generates optimal settings for your store. You'll see:
✓ Saving your preferences...
Success Confirmation
When complete, you'll see:
✓ Brand settings saved! Click Next to continue.
This means Roasty has configured everything and you can proceed to the next step.
Tips for the Best Results
Be Descriptive
Instead of short answers, provide context:
❌ Less helpful: "Modern"
✅ More helpful: "I want a modern, minimalist feel with earthy tones because we focus on sustainability"
Mention Your Vision
Describe the feeling you want customers to have:
✅ "I want customers to feel like they're discovering a hidden gem, something artisanal and authentic"
✅ "We're all about energy and excitement—bright colors, bold statements, coffee as fuel"
Share Your Colors
If you have brand colors, mention them:
✅ "Our packaging uses a deep forest green and cream"
✅ "I love warm browns and orange accents, kind of like a cozy coffee shop"
Talk About Your Customers
Describe who you're selling to:
✅ "Our customers are coffee enthusiasts who care about single-origin beans and brewing methods"
✅ "We target busy professionals who want premium coffee delivered to their office"
What If I Want to Change Something?
Don't worry! Everything Roasty configures can be edited later.
Editing After Setup
Open Store Editor
Go to your store and click the "Editor" tab.
Modify Any Setting
All settings Roasty created are editable:
- Change colors in the color picker
- Edit text in the content sections
- Update contact information
- Modify social links
Save Your Changes
Click "Save Changes" to apply your updates.
Think of Roasty as giving you a strong starting point. You're always in control and can refine everything afterwards.
Privacy & AI Usage
What Data Is Used?
Roasty uses:
- Your responses in the chat
- Your store name (provided in Step 1)
- Conversation context to provide better suggestions
What Data Is NOT Used?
- Your products or inventory data
- Customer information
- Payment details
- Other store data
Is My Conversation Saved?
- The conversation history is temporarily stored during your session
- Once setup is complete, only the generated configuration is saved
- Conversation transcripts are not permanently stored with your account
Each store creation chat is a fresh conversation. Roasty doesn't remember past chats or other stores you've created.
Troubleshooting
"Roasty isn't responding"
If the chat seems stuck:
- Wait a few seconds (AI processing can take 5-10 seconds)
- Check your internet connection
- Look for the animated loading indicator (three bouncing dots)
- Try refreshing the page if it's been more than 30 seconds
"I want to start over"
To restart the conversation:
- Click the "Back" button to return to Step 1
- Then click "Next" to start a fresh conversation with Roasty
- Your previous answers will be cleared
"Configuration wasn't saved"
If you don't see the success message:
- Make sure you had a complete conversation (usually 4-6 exchanges)
- Ensure you provided information about colors and brand style
- Try being more specific in your answers
- Wait for Roasty to confirm it's saving your preferences
"I don't like what Roasty chose"
No problem! Options:
- During setup: Click "Back" and have a new conversation with different answers
- After setup: Edit everything manually in the store editor
- Try again: Click "Back" and provide more specific guidance to Roasty
Advanced: What's Happening Behind the Scenes?
For the technically curious, here's how Roasty works:
Natural Language Processing
Roasty uses AI to understand your natural language responses and extract key information about your brand.
Personality Analysis
The AI analyzes your words to determine brand personality traits (modern, traditional, bold, subtle, etc.).
Color Palette Generation
Based on your descriptions, Roasty generates appropriate color palettes that match your brand personality.
Content Generation
Roasty writes taglines, headlines, and about text in a style that matches your brand voice.
Configuration Mapping
All the extracted information is structured into a configuration object that powers your store's appearance.
Validation & Defaults
The system ensures all required fields have values, filling in sensible defaults where needed.
Frequently Asked Questions
Example Conversation Flow
Here's what a typical conversation might look like:
Roasty: Welcome! I'm Roasty, your store setup assistant. Ready to get started?
You: Yes! I'm excited to set up my coffee store.
Roasty: Great! Tell me about your coffee business. What makes your coffee special?
You: We source single-origin beans directly from farmers in Colombia and roast in small batches. We focus on sustainability and fair trade.
Roasty: That's wonderful! It sounds like you value quality and ethical sourcing. What kind of visual style would match your brand? Modern and minimal, warm and rustic, bold and energetic?
You: Warm and rustic, definitely. We want people to feel the connection to the farmers and the craft of roasting.
Roasty: Perfect! What colors come to mind for your brand?
You: Earthy tones—browns, deep greens, maybe some cream or beige.
Roasty: Excellent choices! Would you prefer a light background with dark text, or a dark theme?
You: Light background, more natural and inviting.
Roasty: Got it! Do you have social media where customers can follow you?
You: Yes, we're on Instagram at @mycoffeeco and Facebook.
Roasty: Great! And what's the best email for customer inquiries?
Roasty: Perfect! I'm saving your brand preferences now...
✓ Brand settings saved! Click Next to continue.
Next Steps
Continue Store Setup
Return to the store creation wizard to add images and products. Create Store →
Customize Your Store
Learn how to manually edit and refine your store after creation. Manage Store →